The aim of this project was to create a harmonious sequence of different types of display to accompany the customer on a journey of discovery through the shop and at the same time create diversified display areas.

The shop is located in one of the main streets in the centre of Latina, overlooking a pedestrian promenade. It therefore enjoys a strategic location and a large window from which it is possible to see inside.

Osa Ottica al Corso's clientele ranges from the very young to the very old, and the brands and frames chosen by Fabrizio and Fabio are extremely trendy. In short, if you want the latest LOEWE, Gucci, Fred and other iconic brands, Osa Ottica al Corso is the place for you.

What was needed, therefore, was a decor that was consistent with the products on offer and that would also attract the attention of those on the promenade.

During the design phase, we reorganised the spaces by listening to the customer's objectives. We came up with a design in which the multiplicity of display models could be an experiential value.

The materials and colours used vary in the different display areas. At the entrance we find natural materials such as wood and iron, combined with an intense Avion. On the opposite wall we have more neutral colours and a dynamic display. The detail of this display wall is the possibility of changing the magnetic covers behind the shelves, so that the display can be modified according to the brands and frames on display.

The counter is one of the most striking pieces in the shop: the iron structure with light, strong lines and the krion top make it unique and modern.

Magnetic cover displays

Desks Reserved Sales

Islands Centre Store

Communication has been placed in the area behind the counter. We realized the counters using solid chestnut wood with transparent resin and made the iron legs with particular lines.

The drawer units were made of iron with a solid chestnut top.

The materials have been treated in their value not only formal, but also tactile.

The sales islands are Tecnitalia novelties. Having a store center display helps in the creation of an effective sales path.

Customers are stimulated to discover the store and will linger to observe more products.

Another essential element for the creation of a performing store is the study of integrated communication in the point of sale. In this case, we have included various types of communication, including magnetic panels and 4x4 communication on displays.